Content Refresher

Scan a page for signs it is out of date: old years in the title and text, dated statistics, an old "last updated" date, renamed products and broken outbound links. Get a refresh checklist with the exact sentences to update.

One per line. Add "=> new name" to suggest a replacement. We already check common renamed tools like Universal Analytics, Google My Business and Data Studio.

How to use the Content Refresher

  1. 1

    Enter the URL of an older article or guide.

  2. 2

    Click Check freshness. We also test up to 30 outbound links.

  3. 3

    Work through the refresh checklist, then update the date.

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Frequently asked questions

Why refresh old content?

Pages with old dates, old statistics or broken links lose trust and often lose rankings to fresher pages. Updating them is usually faster than writing new content.

Is it OK to just change the date?

No. Only update the date when you have made real changes. Google and readers can tell when nothing changed.

How often should I refresh content?

Review important pages at least once a year, and fast-changing topics (tools, prices, statistics) every 3 to 6 months.

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