E-E-A-T Auditor

Check the signals Google's quality raters look for: author, credentials, first-hand experience, sources, dates, schema and trust pages. Get a score for each part of E-E-A-T and a fix list.

Works best on an article, guide or service page.

How to use the E-E-A-T Auditor

  1. 1

    Enter the URL of an article or service page.

  2. 2

    Click Audit E-E-A-T to check about 20 signals across the four pillars.

  3. 3

    Work through the fix list, starting with the weakest pillar.

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Frequently asked questions

What is E-E-A-T?

E-E-A-T stands for Experience, Expertise, Authoritativeness and Trust. Google's quality rater guidelines use it to judge whether content comes from a credible source. Trust is the most important part.

Is E-E-A-T a ranking factor?

Not a single one. Google uses many signals that line up with E-E-A-T. Pages that show who wrote them, why they are qualified and where facts come from tend to do better, especially on health and money topics.

How can I show experience?

Write from real use: what you tested, for how long and what happened, with your own photos, screenshots and numbers.

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