Entity Clarity Checker

Check how clearly your site defines your brand: Organization schema, name consistency, sameAs profiles, About page, Wikidata and the Google knowledge panel. Get ready-to-paste Organization JSON-LD.

How to use the Entity Clarity Checker

  1. 1

    Enter your home page URL and your brand name exactly as you write it.

  2. 2

    Click Check my entity.

  3. 3

    Add the suggested JSON-LD and fix any naming or profile gaps.

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Frequently asked questions

What is an entity in SEO?

An entity is a clearly identified thing, such as your company, that search engines and AI can tell apart from others with similar names.

Why does sameAs matter?

sameAs links connect your website to your official profiles elsewhere, so machines can confirm they all describe the same organisation.

Do I need a Wikidata item?

It helps but is not required. Only notable organisations with independent references should have one; never create one without sources.

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