Google Business Profile Auditor

Find your business on Google Maps, check rating, reviews, category, phone and website, compare with the top competitors in the same search and get a profile optimisation checklist.

How to use the Google Business Profile Auditor

  1. 1

    Enter your business name exactly as it appears on Google and your city.

  2. 2

    Click Audit my profile to find your listing and the top competitors.

  3. 3

    Work through the failed checks and the optimisation checklist.

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Frequently asked questions

What is a Google Business Profile?

It is the free listing that shows your business on Google Maps and in the local pack, with your rating, reviews, hours, phone and website.

What helps a profile rank in the local pack?

Relevance (the right categories and services), distance from the searcher, and prominence (reviews, rating, links and mentions of your business).

How many reviews do I need?

There is no fixed number. Aim to match or beat the review count of the businesses above you, and keep new reviews coming every month.

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