Search Intent Classifier

Classify keywords as informational, commercial, transactional or navigational, and spot local searches. Each keyword gets a confidence score, the reason, and the type of content to create.

Searches containing these names are marked as navigational.

How to use the Search Intent Classifier

  1. 1

    Paste your keywords, one per line.

  2. 2

    Add your brand name if you want brand searches spotted.

  3. 3

    Create the content type suggested for each intent group.

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Frequently asked questions

What is search intent?

It is the goal behind a search: learning something (informational), comparing options (commercial), buying or booking (transactional) or reaching a specific site (navigational).

Why does search intent matter for SEO?

Google ranks pages that match the intent. A sales page rarely ranks for a "how to" search, and a blog post rarely ranks for a "buy" search.

How accurate is the classification?

It uses modifier word lists, so clear keywords get high confidence. Short head terms are often mixed: check the live results for those.

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