Brand vs Non-Brand Splitter

Upload your Search Console queries export and enter your brand terms. See how much traffic comes from people who already know you, and which non-brand queries are close to page 1.

or paste the CSV below
Search Console → Performance → Search results → Export → Download CSV, then upload the "Queries" file. Up to 50,000 rows.
Your brand, product names and common misspellings.

How to use the Brand vs Non-Brand Splitter

  1. 1

    Export the Queries report from Search Console.

  2. 2

    Upload it and enter your brand name, product names and misspellings.

  3. 3

    Track non-brand clicks as your SEO growth number and work through the opportunity list.

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Frequently asked questions

Why separate brand and non-brand traffic?

Brand searches come from people who already know you and would find you anyway. Non-brand searches show how well SEO brings in new visitors.

What is a good non-brand share?

It depends on the business, but for most sites investing in content, more than half of organic clicks should be non-brand.

How are misspellings handled?

Queries count as brand when they contain a brand term, the term without spaces, or a one-letter typo of a term with 5 or more letters.

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