Content Decay Finder

Upload a Search Console Pages export in Compare mode (or two exports, one per period) to find pages losing clicks, impressions and positions. See severity, likely cause and refresh priority.

or paste the CSV below
Search Console → Performance → Date → Compare (e.g. last 3 months vs previous period) → Pages tab → Export → Download CSV. Upload the Pages.csv file. Or upload the current period here and the previous period below.
or paste the CSV below
Only if your first file is a normal (non-compare) export: upload the same report for the earlier period here.
Based on the previous period. Filters out noise from low-traffic pages.

How to use the Content Decay Finder

  1. 1

    In Search Console, compare two date ranges and export the Pages report.

  2. 2

    Upload the CSV and click Find decaying pages.

  3. 3

    Refresh the "Refresh first" pages, then compare again in 4 to 6 weeks.

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Frequently asked questions

What is content decay?

Content decay is when a page slowly loses traffic over time, usually because competitors publish better or fresher content, search interest changes, or new search features take clicks.

Which date ranges should I compare?

Use equal lengths, such as the last 3 months vs the previous 3 months. For seasonal sites, compare with the same period last year.

Is my data uploaded anywhere?

Your file is processed only to build this report. We do not store it.

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