Internal Equity Router

We crawl your site, work out the internal PageRank of every page, and show which strong, related pages should link to your priority pages.

The pages you most want to rank. We crawl up to 40 pages in 30 seconds.

How to use the Internal Equity Router

  1. 1

    Enter your domain and the pages you most want to rank.

  2. 2

    Click Map link equity to crawl and score your pages.

  3. 3

    Add contextual links from the suggested strong pages to each priority page.

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Frequently asked questions

What is internal link equity?

It is the share of ranking value each page receives through links from your other pages. Pages with more and stronger internal links usually rank better.

How is it calculated?

We use the PageRank formula on your internal links: 20 rounds with a damping factor of 0.85, scaled so your strongest page scores 100.

Which links pass the most value?

Links inside the main content of strong, related pages pass more value than footer or sidebar links repeated on every page.

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