Topic Cluster Planner

Enter a broad topic and get a topic cluster plan: one pillar page and up to 18 cluster pages grouped by theme, with titles, slugs, intent, primary keywords, an internal linking map and a publishing order.

A broad topic of 1 to 5 words.

How to use the Topic Cluster Planner

  1. 1

    Enter a broad topic your site wants to be known for.

  2. 2

    Click Plan my cluster. We collect Google autocomplete ideas and group them.

  3. 3

    Publish the pillar first, then the cluster pages in the suggested order.

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Frequently asked questions

What is a topic cluster?

A topic cluster is a group of pages about one topic: a broad pillar page that links to several detailed cluster pages, which link back. It helps search engines see you cover the topic in depth.

Where do the keyword ideas come from?

From Google autocomplete for your topic plus question words and modifiers. Demand and difficulty are estimates for comparing ideas, not exact search volumes.

How many cluster pages do I need?

Start with 6 to 10 strong cluster pages. Add more as you see which ones bring traffic.

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