Trust Signal Auditor
Audit the trust signals visitors and Google look for: contact page, phone, email, address, privacy and refund policies, HTTPS, reviews, badges, social profiles and Organization schema.
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How to use the Trust Signal Auditor
- 1
Enter your website or a key page.
- 2
Click Audit trust signals.
- 3
Add the missing details, starting with the highest-impact fixes.
Frequently asked questions
What are trust signals?
Details that show a real, accountable business: contact details, address, policies, secure connection, genuine reviews and consistent profiles.
Do trust signals affect rankings?
Trust is the most important part of E-E-A-T in Google's rater guidelines. Missing contact or refund details can make a page look low quality, and they also hurt conversions.
Do I need a refund policy?
Yes if you sell products or paid services online. Information sites do not need one, so the check is optional for them.
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